Summer Tourism Should Grasp the Tianci Cool Machine Market to Cultivate Professional Guidance

　　summer tourism should grasp the dayGrant"cool."machinemarket cultivation

　　2013years, that the national summer tourism market has been initially formed, summer economic benefits shownow;different destination cities have their own unique development paths and models. But on the whole, the development of China's summer tourism industry is still in the period of development and cultivation, which shows that the strategic height of summer tourism is not enough, and it often stays in the tourism sector and the seasonal product layerface;summer tourism in the market to strengthen the destination summer climate advantage, virtually inhibit or even deny the suitability of other seasons of tourism,"negative effectshall"regulation pressurelarge;the embryonic form of the summer economy appears, but the tourism industry attributes of summer tourism is not fully understood, that summer tourismis"depends on the day to eatrice", realistic performance"climate is an objective advantage, but tourism is shortplate";summer economy has a single industrial structure, with well-developed industries such as summer tourism, summer tourism real estate, tourism and transportation, and other extended industries such as summer vacation and recuperation, anti-season agriculture, etc.;summer tourism products lack characteristics, which are often the simple reorganization of existing routes and products, which can not reflect the professionalism of summer vacation. based on this,2014year's reportwill"Market Cultivation and Professional Introductionguide"is the key word this year.

　　2014, the temperature in most parts of the country was close to the same period of the year or on the high side, with high temperatures in southeastern Chongqing, southwestern Hubei and northern Hunan.temperature(35℃)was higher than in the same period of the year. Studies have shown,2014is strong, and with the early arrival of summer, the demand is ahead of schedule.."FamilyTour"is the main form of summer travel. Residents in the choice of summer tourism, to short-distance, long-term combination. At the same time, from the perspective of summer tourism development, the brand influence of summer cities is insufficient, and the development and publicity are not enough.

from the supply level, local governments, tourism authorities, tourism and related enterprises have realized the market value of summer tourism. Local launched a variety of summer activities, tourism enterprises launched a variety of summer routes and products, a variety of summer travel strategy, aviation enterprises encryption to open additional flights, meteorological service departments to carry out targeted meteorological services, the media actively promote and guide.

《XX"Suggestion: First, summer tourist destination cities should enhance their understanding of the value and importance of tourism climate resources, and grasp the skyGrant"cool."machine, and strive to create summer tourism destination and brand.

2. Tourism authorities and enterprises must correctly understand the tourism industry attributes of summer tourism, plan scientifically and rationally, and formulate summer tourism management and service standards, and provide professional guidance. Will be national, medium and long-range,3-5days of summer base and proximity,2-3days with summer vacation destinations. Planning several types of summer tourism special products and routes is not just a simple reorganization and packaging of existing products. Some cross-regional integrated development of summer tourism routes and products are good choices, such as the Yellow River thousand-mile style summer tourism route, black dragonJiang-JilinLake(Jingbo Lake, Five DalianPool)lightMountain(ChangbaiMountain)color summer travel line, etc. Summer tourism does not meanlook."depends on the skycollection", the tourism authorities have done more guidance in strengthening the industrial supply of summer tourism, improving the quality of summer tourism services and destination safety. The media should cooperate with the promotion and publicity of summer tourism destinations. At the same time, tourism authorities and meteorological departments should strengthen cooperation and provide tourism public meteorological services in a timely and accurate manner, so that tourists can have a clear idea of the choice of summer tourism destinations and the security risks of the destinations. In addition, the current tourism statistics are mainly carried out by quarter and month. It is suggested that summer tourism destinations should carry out tourism statistics by season and month, so as to provide a basis for fully grasping the law of summer tourism market.

3. Extend the summer resort industry chain and develop the generalized summer resort economy. The future development should leap to a broader connotation, from a single and narrow summer resort tourism to the joint development of multiple industries such as health and wellness, recuperation and health care, festivals and exhibitions. Transformation of the generalized summer resort economy, forming an industrial chain with summer resort tourism as the core, integrating resources, connecting back and forth, and high levels, so as to obtain the overall benefit on the basis of functional complementarity.

4. Strengthen infrastructure construction and improve service guarantee capabilities, especially when the summer tourist season arrives, problems such as high prices, bullying and slaughtering customers, and poor service quality will also surface. It is necessary to strengthen market supervision and tourism law enforcement to improve Tourist satisfactiondegrees;strengthen the safety of the elderly and provide strong guarantees in medical services, food hygiene, and information services. Strengthen tourism public meteorological services and provide accurate meteorological information in a timely manner.

Finally, it is necessary to highlight the cultural characteristics, strengthen the brand construction of summer cities, and enhance the awareness of the city's summer image. In terms of publicity, it is especially necessary to publicize and guide tourists to establish an important relationship between climate and human health. The driving force of climate on tourism is that some respiratory, cardiovascular or mental diseases such as depression can be alleviated or controlled through short-term off-site travel, which is called climate therapy or transfer therapy abroad. Summer is a period of high incidence of cardiovascular and cerebrovascular diseases in the elderly. Therefore, efforts should be made to establish a relationship between the cool climate and the summer protection of cardiovascular and cerebrovascular diseases and be recognized by the market, so that migratory birds, migratory bird real estate and tourism climate economy can really take shape.

Considering that many tourist cities with excellent and comfortable summer climate want to actively include the research sample, the China Tourism Research Institute and the Public Meteorological Service Center of the China Meteorological Administration planfrom2015, the observer unit system was launched, and the declaration and naming of summer tourism observation points and best summer tourism destinations were considered.

　　2014year7month are Harbin, Kunming, Qingdao, Dalian, Guiyang, Yantai, Jilin, Shenyang, Lijiang, Qinhuangdao, Changchun, Chengde, Yanbian, Xining and Taiyuan.8month were Yantai, Dalian, Harbin, Kunming, Jilin, Guiyang, Hohhot, Qingdao, Qinhuangdao, Shenyang, Yanbian, Changchun, Taiyuan, Xining and Yan'an.